When it comes to bringing fitness influencers (and beyond) onto Topset, it’s tempting to think success comes from the hard sell. Flash commissions, big numbers, “join now” pitches. But here’s the truth: the real secret to signing up high-quality influencers isn’t pushing — it’s profiling.
That’s where The Influencer 66 comes in.
What is The Rathletics Influencer 66?
The Influencer 66 is a structured set of discovery questions designed to help you, the sales team, learn what actually matters to each influencer you talk to. It’s not a script to be rattled off. It’s not a sales pitch in disguise. It’s a conversation framework that builds trust and uncovers the motivations, challenges, and opportunities that drive each influencer’s business.
Think of it as a “fitness for the mind” warmup. Before we ever ask an influencer to sign up on Topset, we want to understand:
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What do they love most about influencing?
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Where are they leaving money on the table?
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What frustrates them about current affiliate programs?
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What would make a platform like Topset a “no-brainer”?
Why Does This Matter?
Every influencer is different. Some care about authenticity and don’t want to push products they don’t believe in. Others are all about data and performance, wanting clean tracking and clear payouts. Some want community support while others crave flexibility.
If we don’t take time to listen, we risk offering everyone the same generic pitch. And guess what? Generic doesn’t convert.
By running through The Influencer 66, you create three powerful outcomes:
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Trust – The influencer feels heard, not sold.
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Insight – You learn exactly which pain points matter most.
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Tailoring – You position Topset not as “another affiliate program,” but as their solution.
How The Process Works
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Start With Curiosity
Don’t open with “join Topset.” Open with their story. Questions like “What motivated you to start sharing your fitness journey online?” build rapport instantly.
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Explore Their Business
Ask about their current income streams, partnerships, and frustrations. Example: “What’s your biggest challenge with affiliate programs you’ve tried?”
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Uncover Pain Points
When they share struggles (unclear payouts, hard-to-manage storefronts, poor product fit), write them down. These are the keys to your future close.
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Position Topset Naturally
Once you’ve listened, connect the dots: “You mentioned transparency is key — that’s why Topset gives you clear, real-time tracking. Would you like to see how easy it is to set up your own shop?”
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Guide Them to the Landing Page
Never leave the conversation hanging. Walk them directly to the online signup page, or send them the link. Keep it light: “You can grab your spot here in about 2 minutes — want me to send it over?”
Sales Tip: The 80/20 Rule
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80% Listening / 20% Talking.
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Your job is to listen with intent. Let the influencer talk themselves into why they need Topset.
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Then, use their own words when inviting them to sign up.
The Payoff
When you lead with The Influencer 66, you:
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Shorten the sales cycle (they self-identify Topset as their solution).
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Increase conversion rates (because the offer feels personalized).
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Build stronger long-term relationships (they see you as a partner, not a recruiter).
And here’s the kicker: most influencers have never been asked questions like these. By giving them the space to share, you stand out immediately from every other affiliate pitch in their inbox.
Call-to-Action for Sales Reps
Every influencer conversation should end the same way: an invitation to join Topset through the signup landing page.
👉 Link to Influencer Signup Landing Page Here
Remember: the interview isn’t the close. It’s the bridge that makes the close effortless.
⚡ In short: The Influencer 66 turns cold outreach into warm partnership. Use it, listen deeply, and then guide every influencer toward Topset’s sign-up flow. You’ll close more affiliates, build better relationships, and help Topset grow into the go-to platform for fitness influencers worldwide.
